It is a flagship program of the Ministry of Education. It was launched in 2014. It aims to link the Higher Education Institutions (HEIs) with a set of at least (5) villages, so that these institutions can contribute to the economic and social betterment of these village communities using their knowledge base. It covers two major domains for holistic development of villages – human development and material (economic) development - in an integrated way.
The Indian Institute of Technology Delhi (IIT, Delhi) has been designated as the National Coordinating Institute (NCI) for the UBA scheme.